Growth & E-commerce Marketer

SCALING
BRANDS.

I build and run full-funnel growth systems — from winning ad creatives on TikTok, Meta & Pinterest to e-commerce revenue growth — backed by data and sharp creative instincts.

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Available for new opportunities █
campaign_performance.exe _
ROAS
4.2×
18% vs prev period
CTR
3.8%
0.6pp lift
Revenue
$84K
32% MoM
CPA
$12.4
9% (better)
ROAS / 6-MONTH TREND
NOV
DEC
JAN
FEB
MAR
APR
What I Do
01

SKILLS & EXPERTISE

01
PAID PERFORMANCE MARKETING
Campaign strategy, media buying, budget allocation, and continuous A/B testing to maximize ROAS across TikTok Ads, Meta, and Pinterest.
TikTok Ads Meta Ads Pinterest A/B Testing
02
CREATIVE STRATEGY & UGC
Developing winning ad creatives — from scripting and briefing to production oversight — with a focus on thumb-stopping hooks and strong CTAs.
Video Ads UGC Creative Testing
03
E-COMMERCE GROWTH
End-to-end growth management for D2C brands — product launches, conversion optimization, funnel analysis, and scaling profitable campaigns.
Shopify D2C CRO
04
DATA & ANALYTICS
Tracking, analyzing, and acting on campaign data — ROAS, CPM, CTR, CAC — to continuously improve performance and inform budget decisions.
Analytics Ads Manager KPI Dashboards
05
TEAM & PROJECT LEADERSHIP
Managing creative teams, coordinating with talent, and driving cross-functional projects from brief to launch — on time and on budget.
Team Mgmt Creative Dir.
06
MARKET & AUDIENCE RESEARCH
Identifying winning audiences, trends, and competitor insights to build campaigns that resonate — across fashion, lifestyle, and health verticals.
Targeting Competitive Intel
Track Record
02

RESULTS & IMPACT

4×+ ROAS on Key Campaigns

Consistently achieved 4x+ return on ad spend across TikTok and Meta through rigorous creative testing and audience refinement.

Performance
$XXK Monthly Ad Spend Managed

Oversaw and optimized significant monthly budgets across multiple brand accounts on top-performing channels.

Media Buying
TOP% Winning Creatives

Multiple top-performing ad creatives launched across TikTok, Pinterest, and Meta — consistently in the top CTR percentile.

Creative
3+ Brands Scaled

Led growth for multiple D2C brands across fashion, fitness, and lifestyle — from campaign setup to profitable scale.

E-commerce
Experience
CAREER HIGHLIGHTS
# Role Description
01
Growth & E-commerce Marketer — D2C Brands
Full-funnel ownership: media buying on TikTok, Meta & Pinterest; creative strategy; ROAS optimization; team coordination for content production.
02
Creative Strategist — TikTok & Short-form Ads
Scripted, briefed, and oversaw production of high-performing video ads. Built repeatable creative frameworks that consistently beat benchmark CPAs.
03
Campaign Manager — Multi-channel Paid Social
Managed campaigns across multiple accounts; reported on KPIs; iterated rapidly based on data to scale winning ad sets.
Content Output
03

CREATIVE OUTPUT

TikTok Ad — IvyLift

Vertical-format ad designed for TikTok feed. Hook-driven storytelling with product demo and strong CTA.

Fashion / Lifestyle 9:16 UGC Style
TikTok Ad — LushFitting

Polished product-showcase creative optimized for vertical viewing with emphasis on visual storytelling.

Fashion / Apparel 9:16 Brand Creative
Let's Work Together
04

GET IN TOUCH

OPEN TO
NEW
ROLES.

Available for growth, e-commerce, and performance marketing opportunities. I respond within 24 hours.

Send a Message →
Email
ncp0203@gmail.com
LinkedIn
linkedin.com/in/phuongnguyen
Specialisation
Growth · E-commerce · Paid Social
Platforms
TikTok · Meta · Pinterest